Contemporary Brand Management
- Johny K. Johansson - Georgetown University, McDonough School of Business, USA
- Kurt A. Carlson
Supplements
Calling all instructors!
It’s easy to log on to SAGE’s password-protected Instructor Teaching Site at www.sagepub.com/johansson for complete and protected access to all text-specific Instructor Resources for [author, title, edition]. Simply provide your institutional information for verification and within 72 hours you’ll be able to use your login information for any SAGE title!
Password-protected Instructor Resources include the following:
- A Microsoft® Word® test bank is available containing multiple choice, true/false, short answer, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
- A Respondus electronic test bank is available and can be used on PCs. The test bank contains multiple choice, true/false, short answer, and essay questions for each chapter and provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding. Respondus is also compatible with many popular learning management systems so you can easily get your test questions into your online course.
- Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. Highlight essential content, features, and artwork from the book.
- The Instructor Teaching Site includes complete answers to all in-text questions.
- Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
- Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.
- Additional readings provide a jumping-off point for course assignments, papers, research, group work, and class discussion.
- Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
"Head and shoulders better than my current text. I could build a full course around this text along with cases and outside readings and projects."
"The narrative mini-case studies humanize the subject and make theory and process real."
"The writing was very clear. I believe students would find it an easy book to read and understand."
The book provides a very easy to understand, to the point introduction to modern brand management. The theory is illustrated with numerous examples. It is a wonderful introduction to the subject, also for people who have little previous experience.
The book gives a comprehensive overview on basic principles of branding and is well suited for getting a quick understanding of the topic. The examples illustrate very well the theoretical concepts.
good book with well designed supplementing materials (website for instructors)
One of the Key books supporting a core module
I currently use this for a senior level undergraduate course in branding. This book is very well organized, discussing the fundamentals of branding and brand management, in national and international context.
Great book, follows syllabus well and easy to read
This is a very interesting book especially for those whose main focus is on strategy.
The value of the book is enhanced by its Comapanion Website
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