Business and Professional Communication- Vantage Learning Platform

KEYS for Workplace Excellence

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KEY FEATURES OF BUSINESS AND PROFESSIONAL COMMUNICATION: KEYS FOR WORKPLACE EXCELLENCE, FIFTH EDITION

New to this Edition:

• Updated photo program in each chapter helps students see themselves in a variety of business and professional contexts.
• Updated Ethical Connection and Tools for Professional Excellence encourage critical thinking and application of content to work life.
• The revised “KEYS” feature connects reader to a variety of business and professional contexts across industries.
• Updated examples exist throughout the textbook, reflective of how our world of work has changed based on current events such as the COVID-19 pandemic.

Key Features:

• Compelling narratives introduce students to each chapter with a contemporary example drawn from the real world.
• The KEYS organizing theme includes the following features:
  • Know Yourself self-assessments and inventories;
  • Evaluate the Professional Context sections encourage application of knowledge to a variety of professional contexts and situations;
  • Your Communication Interaction features focus on making competent communication choices and selecting the appropriate communication channel;
  • Step Back and Reflect sections present challenges and dilemmas in business and professional contexts, promoting analysis of what went wrong in specific situations.
• Ethical Connection features emphasize ethics, a foundation of business and professional excellence, in all chapters by connecting a topic to an ethical perspective.
• Tools for Professional Excellence feature focuses on communication skills development, career tips, and practical strategies for contexts related to business and professional communication, social media, and technology
• End of chapter Executive Summary promotes reading comprehension and serves as guide to help connect chapter concepts to chapter objectives.
• Discussion questions build students’ critical thinking skills and help generate classroom discussion.