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In observance of the 2024 holiday season, Sage offices will be closed Monday December 23rd through Wednesday January 1st. Normal operations, including shipping for orders placed during the closure, will resume on Thursday January 2nd. For technical support during this time, please visit our technical support page for assistance options. 

We wish you a wonderful holiday season. Thank you. 

Patrick De Pelsmacker University of Antwerpen, Belgium

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, sustainable consumer behavior, and cross-cultural consumer behavior. His research has been published in journals such as Journal of Advertising, International Journal of Advertising, Journal of Business Research, Young Consumers, Journal of Environmental Psychology, Ecological Economics, and International Marketing Review.