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Successful Qualitative Research
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Successful Qualitative Research
A Practical Guide for Beginners

First Edition
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April 2013 | 400 pages | SAGE Publications Ltd
*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

    This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.


     
    Acknowledgements
     
    PART ONE: Successfully Getting Started in Qualitative Research
     
    Chapter One: Some Very Important Starting Information
     
    Chapter Two: 10 Fundamentals of Qualitative Research
     
    Chapter Three: Planning and Designing Qualitative Research
     
    PART TWO: Sucessfully Collecting Qualitative Data
     
    Chapter Four: Interactive Data Collection 1: Interviews
     
    Chapter Five: Interactive Data Collection 2: Focus Groups
     
    Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources
     
    PART THREE: Successfully analysing Qualitative Data
     
    Chapter Seven: Preparing Audio Data for Analysis: Transcription
     
    Chapter Eight: Moving Towards Analysis
     
    Chapter Nine: First Analytic Steps: Familiarization and Data Coding
     
    Chapter Ten: Identifying Patterns across Data
     
    Chapter Eleven: Analyzing and Interpreting Patterns Across Data
     
    PART FOUR: Successfully Completing Qualitative Research
     
    Chapter Twelve: Quality Criteria and Techniques for Qualitative Research
     
    Chapter Thirteen: Writing and Communicating Qualitative Research

    Supplements

    Companion Website
    Information for Mac users

    These online resources are not compatible with Safari, please use Google Chrome or another preferred browser to access them.

    This book is brilliant. Whilst it says on the cover this is for beginners, it's for everyone. Accessible to the novice and thought provoking for the more experienced. This is an essential book for quals researchers!

    Miss Rebekah McNaughton
    School of Health and Social Care, University of Teesside
    December 15, 2015

    A lively and accessible introduction to qualitative research, with lots of useful online resources for students.

    Dr Daphne Josselin
    Department of Psychology, City University
    October 20, 2015

    This is a very well written text, but, unlike its title, it is not 'just' a practical guide, and it goes far beyond 'beginner' level. Braun and Clarke have written extensively in the past about thematic analysis and very good coverage of that is included here, as is material on interviews, focus groups and quality criteria. Much of the material is of course available in other textbooks, but this brings things together in a way that is accessible for both those new to research and those already engaged in qual research.

    Ms Vicky du-Caine
    Centre for Educational Studies, Hull University
    September 24, 2015

    A great resource for introducing a variety of methods and practical advice on applying them.

    Dr Clare Uytman
    Psychology , Queen Margaret Univeristy
    October 13, 2015

    This is an excellent introduction to qualitative research. Many of my students have told me how useful they have found this text, particularly the sections on the advantages and disadvantages of various research methods.

    Mrs Lois De cruz
    School of Psychology, Keele University
    May 28, 2015

    A very easy to grasp step by step guide for students engaging in qualitative research. Even though, it's written in a comprehensible language it does have very strong theoretical approach. A must for any student at any level

    Ms Irena Loveikaite
    Department of Applied Arts, Waterford Institute of Technology
    May 1, 2015

    Guide students through research design, methodology and methods to ensure that the Golden Thread is present when linking to the researchers ontology and epistemology. Clear and useful text.

    Mrs Nikki Fairchild
    Childhood Studies : Early Years, Chichester University
    April 28, 2015

    A good introduction to Qualitative data collection and analysis

    Mr Andrew Green
    Psychology Department, Bedfordshire University
    March 11, 2015

    hugely useful book for MSc students

    Ms Sarah-Jane Ryan
    School of Health Professions, Brighton University
    March 10, 2015

    For years I have been recommending Braun and Clarke´s
    paper "Using Thematic Analysis in Psychology" to students-with good results. Now with their book "Successful Qualitative Research" learning and teaching qualitative methods has become much more comfortable. The authors have written a highly practical book with many exercises, e.g., on their great accompanying website. But Braun and Clarke also introduce very differentiated a philosophy of qualitative methods and they do all so enthusiastic, that the reader is positively infected.

    Professor Josef Rogner
    Institut für Psychologie, Universität Osnabrück
    February 27, 2015
    Key features
    KEY FEATURES:
    • Full of useful tips and strategies for successful qualitative work, for example considering the nervous student not just the beginner student.
    • Skills-based, utilising a range of pedagogical features to encourage you to apply particular techniques and learn from your experience.
    • The authors use the same dataset throughout - reproduced in full (with associated research materials) on the companion website - to help you make comparisons across different analytical approaches.
    • A comprehensive suite of student support materials, including practice exam questions, can be found online at www.sagepub.com/braunandclarke.

    Sample Materials & Chapters

    Chapter 1