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Successful Qualitative Research
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Successful Qualitative Research
A Practical Guide for Beginners

First Edition
Additional resources:


April 2013 | 400 pages | SAGE Publications Ltd
*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk you through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide you with complete confidence for your qualitative research journey.

    This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.


     
    Acknowledgements
     
    PART ONE: Successfully Getting Started in Qualitative Research
     
    Chapter One: Some Very Important Starting Information
     
    Chapter Two: 10 Fundamentals of Qualitative Research
     
    Chapter Three: Planning and Designing Qualitative Research
     
    PART TWO: Sucessfully Collecting Qualitative Data
     
    Chapter Four: Interactive Data Collection 1: Interviews
     
    Chapter Five: Interactive Data Collection 2: Focus Groups
     
    Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources
     
    PART THREE: Successfully analysing Qualitative Data
     
    Chapter Seven: Preparing Audio Data for Analysis: Transcription
     
    Chapter Eight: Moving Towards Analysis
     
    Chapter Nine: First Analytic Steps: Familiarization and Data Coding
     
    Chapter Ten: Identifying Patterns across Data
     
    Chapter Eleven: Analyzing and Interpreting Patterns Across Data
     
    PART FOUR: Successfully Completing Qualitative Research
     
    Chapter Twelve: Quality Criteria and Techniques for Qualitative Research
     
    Chapter Thirteen: Writing and Communicating Qualitative Research

    Supplements

    Companion Website
    Information for Mac users

    These online resources are not compatible with Safari, please use Google Chrome or another preferred browser to access them.

    This is *the* text to recommend to students who have to learn the basics of qualitative methods through self-directed learning. Even though this edition is from 2013, the content seem perfectly up-to-date for the beginning student.

    Professor Sunjeev Kamboj
    Clinical, Educational and Health Psychology, University College London
    December 24, 2020

    This is a really thorough introductory book that supports learners in familiarising themselves with qualitative research. Braun and Clarke offer insight into various approaches in an accessible and compelling style. This has been added this to recommended reading list for our staff development course.

    Ms Vikki Hill
    Academic Development & Services, University of the Arts London
    December 11, 2020

    This is an excellent and very thorough review of the main research methods used within Criminology at this institute. However, as some students will prefer quantitative methods I will only be recommending this to students rather than citing it as a core text.

    Mrs Samantha Cooper
    Health and Social Sciences, University Centre Grimsby
    March 25, 2020

    Essential for research qualitative methods with level 6 students. Overviews of all key aspects and 10 fundamentals of qualitative data is particularly useful for students. Will be using this across lectures.

    Miss Chloe Cutler
    Music, Doncaster College And University Centre
    March 6, 2020

    Very clear guide to using qualitative data and straightforward to use

    Ms Anna Gillespie
    Department of Health & Social Care, The Open University
    December 5, 2019

    Very approachable in style.

    Miss Eleanore Bliss
    Department of Health and Applied Social, University of The West of England
    February 4, 2020

    this is an excellent book essential to the delivery of qualitative research, students are encouraged to purchase this book from the library.

    Mrs Chrissie Draper
    Educational Psychology, Derby College
    December 3, 2019

    For students who are undertaking qualitative research this book is an essential read. It is comprehensive, well written and provides the student with both basic and more advanced information. I have added it to the BSc undergraduate and masters reading list.

    Dr Helen Nicholas
    Institute of Health & Society, Worcester University
    October 27, 2016

    A great duo Braun and Clark. The book has lovely examples of research questions and outlines the practical aspects of qualitative research. Presented in a well written way and easy to access for students. It guides the students through the process of qualitative research offering suggestions, guidance and support.

    Dr Helen Nicholas
    Institute of Health & Society, Worcester University
    March 13, 2017

    An excellent resource for post-graduate students doing qualitative research.

    Dr Ensa Johnson
    Centre for Augmentative and Alternative Communication, University of Pretoria
    October 8, 2015
    Key features
    KEY FEATURES:
    • Full of useful tips and strategies for successful qualitative work, for example considering the nervous student not just the beginner student.
    • Skills-based, utilising a range of pedagogical features to encourage you to apply particular techniques and learn from your experience.
    • The authors use the same dataset throughout - reproduced in full (with associated research materials) on the companion website - to help you make comparisons across different analytical approaches.
    • A comprehensive suite of student support materials, including practice exam questions, can be found online at www.sagepub.com/braunandclarke.

    Sample Materials & Chapters

    Chapter 1