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“This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to one’s advantage in the news business.”

“This is the most useful and up-to-date text I’ve found to teach students how to incorporate social media into their reporting — and not just to incorporate it, but to consider the needs of online platforms first. This book clearly explains why and how social media has become indispensable to journalists, and it provides invaluable instructions for students in using the different platforms both professionally and ethically.”

"Informative and comprehensive, but like having a conversation with a respected friend!”

“Good introduction to the technology of communication, associated roles, and specialized writing.” 

“It’s a useful book that will help students to think about producing journalism in a social media environment.”

"Media professionals who want to expand their social media vocabulary and update their skill sets will find pointers on how to maximize their journalistic goals using Twitter, Facebook, Instagram, and Snapchat. Also strong are the book’s crossreferences among chapters, alerting readers to material upcoming in future pages or reconnecting them to concepts previously introduced"

“In an adaptive and resilient manner, similar to the journalist he is trying to build with this book, Adornato arms future journalists with strategies that emphasize the core of journalism—verification and objectivity—as they relate to and impact social media practices, to maintain the notorious and beloved journalistic standards.”