Create a flyer for "Marketing Research"

This book is one of the best core text book currently providing all essentials of market research.

This has been a really useful book to use with dissertation students who may not be connecting well with more generalised business research methods textbooks. I have found it particularly helpful to direct students to the section on methodology when they struggle with epistemology and ontology - although short these sections in particular are really well written. I have already arranged with the library to get more copies.

The book can be used as a guide to all aspects of the scientific rule-based implementation of marketing questions and is therefore suitable for lecturers as a source of ideas for teaching as well as a source of knowledge for specific content. The complex content of marketing research is well comprehensible, so that students can use the book during their studies and later in their professional life - for example, to look up individual aspects of the planning process or methodological issues.

This very well-designed book is an inspiring source for theoretical teaching, but also for practical application. I address the content very specifically in my lecture and recommend students to read certain sections in parallel with the lecture. I get feedback from students that they have understood these contents very well and have already been able to apply these contents in practice in their profession ( for people who work professionally during their studies). This gives your own lecture additional relevance for these students.

This very well-designed book is an inspiring source for theoretical teaching, but also for practical application. I address the content very specifically in my lecture and recommend students to read certain sections in parallel with the lecture. I get feedback from students that they have understood these contents very well and have already been able to apply these contents in practice in their profession ( for people who work professionally during their studies). This gives your own lecture additional relevance for these students.