Very good coverage of quantitative methods that students often struggle with.
Worth a read and will help students put data analysis into context
Good links between statistical analysis and problems of market research
It is a fine book that is very helpful for graduated students from several areas (like those from Economics, Management or Business Relations). Their examples and the accurate criticism on bad practices are easily identified as strong points for recommending this handbook.
An essential read for the research student everywhere.
Fairly good book. Thank you.
This gives a clear and accessible approach to the analysis of quantitative [primary] data obtained by students in their research.
Excellent guide for students - practically focused and well structured. Should contribute to students producing much stronger quantitative analysis
A concise and accessible book, suitable for undergraduate students. Covers essential materials especially, philosophical and theoretical foundations, and building blocks of quantitative analysis.
Contains essential material for students in a practical, condensed form.
The book gives a great overview on analyzing quantitative data. I would recommend it to those who want to get an overview on analyzing data and who need to refresh their statistics knowledge.
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