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step-by-step process for analyzing public texts is perfect for what i want undergrads to learn; written in very accessible language
I use the Hoffman text for an introductory graduate course and add graduate-level activities and papers to accompany the text.
I will not be teaching this course until next spring, but I know I will adopt this book.
Curriculum change
A valuable addition to the small but growing body of literature recognising the positive contribution that the concept of rhetoric potentially has to play in modern-day communication, in this case in the context of the organisation.
For this class the book is recommended, but I will likely require it for a new course in Organizational Communication, to start Spring 2012
The book is very well organized and easy to read. Great plus for the work sheets, they are very pedagogial and helpful tools.
However, for my class on organizational changes, I would perhaps only use this book as a recommendation for additional reading, in particular in terms of chapter 10.
I believe the content will function well for my course on Corporate Advocacy. I attended a short course at the Central States Communication Association convention that helped to tell me that the material would be appropriate for me.
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