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Great book. Fits like a glove to the course in Organizational Analysis.

Mr Ask Risom BÃ¸ge

A well considered text that covers the whole research process for researchers seeking to undertake ethnography in an organisation.

Mr Patrick Muigai

Well it is a difficult question. In general I am very much in favor of introducing ethnography to the students. I am supervising various groups working ethnographically. However, the examples discussed in the book seemed to be too far away from the fields and questions I expect the students to work with.

Professor Claus Noppeney

Useful for research methods in PR

Ms Sarah Williams

This is a terrific study material for those students who is planning to explore the real-life managerial practice.

Dr Tanya Bondarouk

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