"Though written primarily for students, many professionals could benefit from the informative case studies and guidelines that adorn this volume. This book also looks at international public relations giving the student a hint of what global communications is like."
Fascinating reading and relevant to the modern media context
Loved the layout and really seems to suit my needs for the class
You can purchase or sample this product on our Sage College Publishing site:
Go To College Site
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.