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Very essential for qualitative marketing research within SME sectors.

Mr Nihar Crisna Naique Amoncar

One of the book main strengths is its focus on the links between philosophy and practice. Inevitably the author had to cut corners at times in the light of the wide scope of the topic. For instance the definition of action research does not seem to include the human justice dimension and the book could benefit from a clearer distinction between this method and its tools of research.

Dr Chahid Fourali

Excellent for research methodologies for students of marketing and entrepreneurship

Ms Jackie Harris

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