Introducing Communication Research
Paths of Inquiry

Fifth Edition

Donald Treadwell

Courses:
Research Methods | Research Methods in Communication | Research Methods in Communication

February 2024 | 344 pages | SAGE Publications, Inc

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

Included with this title:

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ISBN: 9781071886632	Paperback	Suggested Retail Price: $142.00	Bookstore Price: $113.60
ISBN: 9781071886656	Electronic Version	Suggested Retail Price: $88.00	Bookstore Price: $70.40

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Chapter 1: Foundations: The Ideas That Shape Our Research

Chapter 2: Getting Started: From Inspiration to Implementation

Chapter 3: Ethics: Our Responsibilities as Researchers

Chapter 4: Resources: Reading, Recording, and Reviewing Research

Chapter 5: Measurement: Research Using Numbers

Chapter 6: Sampling: Who, What, and How Many?

Chapter 7: Statistics: Choosing and Using Quantitative Tools

Chapter 8: Surveys: Putting Numbers on Opinions

Chapter 9: Experiments: Researching Cause and Effect

Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images

Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images

Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes

Chapter 13: Now What? Reporting and Presenting Research Results

Supplements

Instructor Resource Site
Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.

Praise for the previous edition:

"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."

Sandra Duhé

Southern Methodist University

"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"

Patricia Atkinson

Marist College

Key features

NEW TO THIS EDITION:

Chapter-opening vignettes have been updated, providing a topical, student-relevant lead-in to the chapter content.
"Examples and Insights" sections in each chapter provide a specific example of communication research or further insight on a research topic.
"Social Media and Big Data" sections have been added to each method chapter addressing some of the implications of social media and the web for communication research.
A completely revised Chapter 7 provides an overview of descriptive and inferential statistics.
More coverage of visualization and artificial intelligence (AI) in reporting and presenting research has been added throughout.
Updated end-of-chapter application exercises make use of latest research and data.

KEY FEATURES:

Each method chapter has a practice-based organizing example that guides students through the practical and theoretical decisions a researcher faces when designing and implementing research.
Ethics questions throughout facilitate discussion of research ethics in practice and promote responsible research practices.
Learning objectives, chapter summaries, highlighted vocabulary words, and application exercises in each chapter support student learning.