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academic-icon Created with Sketch. TextbookSage College PublishingMarketing StrategyThe Thinking InvolvedMark E. HillPublished: April 2012From $66.00 Review copy available
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reference-icon Created with Sketch. Reference BookThe SAGE Handbook of Marketing TheoryFirst EditionPauline Maclaran, Michael Saren, Barbara Stern, Mark TadajewskiPublished: December 2009From $83.00