academic-icon Created with Sketch. TextbookSage College PublishingLeading Edge Marketing Research21st-Century Tools and PracticesRobert J. Kaden, Gerald Linda, Melvin PrincePublished: November 2011From $40.00 Review copy available
reference-icon Created with Sketch. Reference BookHandbook of Marketing ScalesMulti-Item Measures for Marketing and Consumer Behavior Research,Third EditionWilliam O. Bearden, Richard G. Netemeyer, Kelly L. HawsPublished: December 2010From $195.00