Neeraj Pandey Indian Institute of Management Mumbai
Neeraj Pandey is Associate Professor of Marketing at the Indian Institute of Management Mumbai. He did his postdoctoral research at Johns Hopkins University, USA in the area of healthcare pricing. He has authored two textbooks along with publications in reputed international journals. A prolific case writer and teacher, he has published case studies in Asian Case Research Journal, Ivey Publishing, The Case Centre, Emerald Emerging Markets Case Studies, South Asian Journal of Business and Management Cases, and the Case Unit of IIM Ahmedabad. His research and teaching interests are Pricing, B2B Marketing, Digital Marketing, and Services Marketing. ORCID ID: 0000-0002-6238-6397
