Elizabeth Miller University of Massachusetts Amherst, USA
Elizabeth G. Miller is Associate Professor of Marketing at the Isenberg School of Management at the University of Massachusetts Amherst, where she teaches courses on consumer behavior (undergrad and PhD), services marketing (undergrad), advertising (undergrad), and experimental design (PhD). She is also the director of the marketing department’s doctoral program and the faculty advisor for the student-run AdLab. Her research focuses on consumer behavior, particularly in the areas of health, consumer well-being, and affect and information-processing, and has been published in leading marketing journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Judgment & Decision Making, and Journal of Consumer Marketing, among others. Dr. Miller serves on the Editorial Review Boards for the Journal of Retailing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Consumer Marketing.Selected Publications:
Benoit, Ilgim Dara, Elizabeth G Miller, Jesse Catlin, and Ann Mirabito (forthcoming), “Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking,” Health Marketing Quarterly.
Joo, Soyoung, Elizabeth G. Miller, and Janet S Fink (2019), “Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale,” Journal of Business Research, 98, 236-249.
Zanjani, Shabnam HA, Milne, George R, and Miller, Elizabeth G (2016), “Procrastinators’ Online Experience and Purchase Behavior,” Journal of the Academy of Marketing Science, 44 (5), 568-585.
Miller, Elizabeth G., Barbara Kahn, and Mary Frances Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (5), 635-648.
Miller, Elizabeth G. and Barbara E. Kahn (2005), “Shades of meaning: The Effect of Color and Flavor Names on Consumer Choice,” Journal of Consumer Research, 32 (June), 86-92.
